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The Food Lines (Saudi Arabia)




Saudi Arabia


$1330 USD


12 April 2023


The Food Lines (TFL), a newly established food brand, sought to establish a strong brand presence and market its three sub-brands—Chill, Yugen, and Zen. TFL needed comprehensive branding, website design and development, and digital marketing strategies to effectively introduce its diverse product offerings to the target audience.

Website:  www.arino.com


Atlas Solutions collaborated with TFL to develop a comprehensive strategy for launching and promoting the brand portfolio. The project involved the following key components:

  • Branding: Atlas Solutions worked closely with TFL to develop unique brand identities for Chill, Yugen, and Zen, reflecting their respective product categories and target demographics. This included logo design, color palettes, typography, and brand guidelines to ensure consistency across all brand assets.
  • Website Design and Development: Atlas Solutions designed and developed individual websites for each TFL sub-brand, creating immersive online experiences that showcased their products, values, and unique selling propositions. The websites were optimized for user experience and accessibility across various devices and platforms.
  • Digital Marketing: Atlas Solutions implemented a comprehensive digital marketing strategy to promote TFL and its sub-brands across multiple channels. This included social media marketing, search engine optimization (SEO), email marketing, and online advertising campaigns tailored to each brand’s target audience and marketing objectives.


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