If you are just starting out on Pinterest you might have asked yourself how often should I post on Pinterest? With so much advice around online, it can be challenging to separate facts from fiction.
While some people might tell you to post as many pins as you can but is that really a good strategy? Let’s look at what the industry experts have to say about it and most of all what Pinterest itself suggests users. This guide will give you a good idea on how often should you post on Pinterest and most probably save you from outdated advice.
We will calculate the best posting frequency on Pinterest based
- What experts have to say
- My own experience
- What Pinterest suggests
- Case Study
Understanding the best practices for posting frequency on Pinterest can make a significant difference in your results. So, let’s explore the importance of pinning on Pinterest and uncover the strategies that can elevate your presence on the platform.
How Does Pinterest Actually Work?
To understand how often you should be pinning on Pinterest it is important to know how the platform and its algorithm functions.
Imagine Pinterest as a combination of YouTube and a traditional search engine like Google. While it shares similarities with YouTube in terms of content longevity, where videos can continue attracting views for years, it operates more like a search engine when it comes to content discovery.
While posts may disappear after a couple of days on Facebook or Twitter Pinterest content has a longer lifespan and can remain relevant for extended periods.
Rather than posting every hour on Pinterest to gain attention, it is much better to focus on the quality of the content.
According to Pinterest they prioritize pins that are Inspiring, positive, and actionable. Content that has high engagement like shares and saves will be prioritized.
Similar to how Google prioritizes high-quality and relevant content in search results, Pinterest rewards well-crafted and informative pins by showcasing them to users. This means that your focus should be on creating compelling content that adds value and resonates with your audience’s interests and needs.
Does Posting More Pins on Pinterest Help You Grow?
Now a lot of Pinterest gurus might recommend you to post 10 – 15 pins every day but the actual data from Pinterest itself says something different.
According to a Pinterest Pioneer consistency over frequency is the key to success on Pinterest. The study done by this user indicated that when they posted 3 pins per day they were seeing a steady growth in their Pinterest analytics but when they started to post 5 pins per day they saw a decline in their clicks and impressions.
The conclusion? Consistency is the key when it comes to growing on Pinterest and not the frequency of Pins.
What Does Pinterest Recommend?
If you want to know how often you should post on Pinterest then what better way to answer this question than Pinterest Itself?
According to Pinterest, you can determine the best schedule for you based on trial and error but they recommend that posting on a weekly basis is a good rule of thumb.
Why does Pinterest say so? They want you to focus on quality and creating content that is valuable to the Pinterest community. To succeed on Pinterest your main focus should be relevance and engagement.
They want people to stay on the platform and if your content can help them do so they will promote you.
Saves play a crucial role in Pinterest’s algorithm, as they indicate content that users find valuable and engaging. When a Pin receives saves, Pinterest is more likely to promote it to a wider audience.
Creating content that encourages saves can be challenging when the focus is solely on producing a high volume of Pins each day. Pinterest emphasizes the importance of prioritizing quality over quantity.
Therefore, the key takeaway from Pinterest’s algorithm is to:
- Slow down your posting frequency.
- Concentrate on creating high-quality, engaging content.
- Aim to encourage users to save your Pins, as this signals to Pinterest that your content is valuable and worthy of further promotion.
How Often Should I Post on Pinterest?
There is no right or wrong answer to how many times you should post on Pinterest but instead, you should take care of these things:
Prioritize quality over quantity:
Unlike many other social media platforms, Pinterest values evergreen content. This means that a single well-crafted, engaging Pin will typically outperform multiple lower quality Pins. Take the time to create valuable content that resonates with your audience.
Analyze your metrics:
Each Pinterest account behaves differently, so it’s essential to regularly analyze your metrics to understand what strategies are working best for you. Experiment with different posting frequencies and monitor the results to determine what resonates most with your unique audience.
Maintain regularity and consistency:
Consistent activity is key to success in content marketing, and Pinterest is no exception. Regularly posting content helps signal to Pinterest’s algorithm that you’re an active and reliable user. Additionally, maintaining a consistent posting schedule can attract followers, build a robust content library over time, and foster trust in your brand.
Tailor your posting schedule to your audience’s behavior:
Pay attention to when your audience is most active on Pinterest. By aligning your posting schedule with peak times, you can maximize the visibility of your content and engagement with your audience.
Diversify your content:
While quality is important, it’s also essential to diversify your content to keep your audience engaged. Experiment with different types of Pins, such as product pins, how-to guides, infographics, and inspirational quotes, to appeal to different interests within your audience.
Utilize scheduling tools:
To maintain a consistent posting schedule without sacrificing quality, consider using scheduling tools like Tailwind or Buffer. These tools allow you to plan and schedule Pins in advance, ensuring that your content is consistently delivered to your audience at optimal times.
Stay updated on Pinterest best practices:
Pinterest’s algorithm and best practices are continually evolving, so it’s essential to stay informed about the latest trends and recommendations. Follow Pinterest’s official blog and stay active in Pinterest-related communities to stay up-to-date on the latest strategies and tips for success on the platform.
How Often Do We Post on Pinterest?
In my experience, I’ve found that maintaining a balance between quality and quantity is key when it comes to posting on Pinterest. Based on my observations, I typically recommend posting no more than two new pin images per day. This totals to about 14 new pins per week.
Gone are the days when flooding Pinterest with multiple pins per day was necessary. In fact, excessive pinning can trigger spam filters, potentially harming your account’s performance.
Should You Post Everyday on Pinterest?
As a new account on Pinterest, I would recommend you to start posting once per day. Try to make this one post as informational, engaging, or shareable as possible.
You can try two times a day after some time to see if you get any better results. This will help you find a sweet spot within your niche that you can stick to for the rest of your Pinterest career.
We wouldn’t recommend anything more than 2 pins per day as that will more likely put you into the spam side of the Pinterest algorithm.
What is Working on Pinterest in 2024?
A lot has changed in the previous Pinterest updates and you should be constantly looking at new trends, tips and tricks that are working. Here are some general guidelines on what is working on Pinterest in 2024:
- To achieve success on Pinterest, it’s crucial to prioritize proper SEO optimization. Your account, boards, and pins should be optimized with relevant keywords to enhance visibility and reach.
- Consistency is key when it comes to pinning on Pinterest. Posting 1-2 fresh new pin images per day, properly optimized for SEO, can lead to consistent growth for your account.
- When using scheduling tools like Tailwind, it’s important to avoid features that could potentially harm your reach on Pinterest. For example, the looping feature in Tailwind that distributes the same pin image to multiple boards may result in being flagged by Pinterest’s algorithms.
- Pinning to Tailwind communities should be approached cautiously to ensure that your content ends up on relevant, SEO-optimized boards. Pinterest’s algorithm prioritizes relevancy, so it’s essential to align your pins with appropriate boards for optimal performance.
- The same principle applies to Pinterest Group Boards, where relevancy is favored over quantity. Pins should be saved to boards that are properly optimized for SEO and relevant to the content being shared to maximize reach and account performance.
Conclusion
Determining how often to post on Pinterest involves striking a balance between quality and quantity, while also considering the preferences of your unique audience.
Prioritizing quality over quantity is essential, as Pinterest values evergreen content that resonates with users. Regularly analyzing your metrics and experimenting with different posting frequencies can help you identify the optimal strategy for your account.
Consistency is key to success on Pinterest, as it signals to the algorithm that you’re an active and reliable user.
Remember, moderation is key, and flooding Pinterest with excessive pins may harm your account’s performance rather than boost it. So, focus on creating valuable, engaging content that adds value to your audience’s Pinterest experience.
FAQ’s
How often should I post on Pinterest to gain followers?
Aim for consistency with 1-2 new pin images per day to signal activity to Pinterest’s algorithm and attract followers over time.
How many pins should I post a day?
Limit new pin postings to 1-2 per day to maintain quality and avoid triggering spam filters.
Can you post too much on Pinterest?
Yes, but excessive posting may be perceived as spammy, so focus on quality over quantity to maintain engagement.
How long does it take to get noticed on Pinterest?
Achieving visibility and traction takes time, but with consistent, high-quality content and engagement, you can expedite the process and increase your chances of success.
