How To Find Micro Influencers For Your Brand

How to Find Micro-Influencers for Your Brand

You cannot just go and pick up any micro influencer to promote your brand. You will have to strategically access the pros and cons of each influencer to find the most suitable one for you. Some things that you should ask yourself before choosing a micro-influencer are:

Who is your target audience?
What types of pages are they most likely to follow?
What kind of content do they consume online?
What type of post or video will grab their attention?
Who do they trust the most on social media?

For example, if you are promoting healthy food then you will be looking for influencers that are into sports and fitness because their followers will be people who want to keep themselves healthy.

Once you have identified your target audience it’s time to find the right micro influencer to promote your brand.

Use Social Media Platforms To Find Micro Influencers

Social media is filled with different kinds of influencers and you can find influencers in almost any niche. Let’s look at some ways to find influencers on social media.

1. Finding Influencers On Instagram

Instagram is a great way to find influencers but there are some things you should always keep in mind when evaluating an Instagram influencer

Make sure that the influencer is in your target location.
His/her followers should have the same demographics as your target audience.
The influencer has made content related to your niche (category) previously.
The influencer does not have bot or fake followers.

Now that you know how to evaluate an influencer let’s see how you can find one:

Use location tags: if your business requires you to find influencers in any specific location then you can search that location on Instagram and go to the top or recent posts. This allows you to find influencers who are in your specific location.

Use hashtags: if you are not able to find influencers through location tags then you can use specific hashtags or keywords to find influencers.

For example, if I am looking for a healthy food blogger I will search #healthyfoodblogger or #healthyfood. From the results, you can find hundreds of bloggers.

You can take this a step further and search like #healthyfood(location) this way you can find bloggers related to your niche in your preferred location.

Use Keywords: Keywords also work great on Instagram. I was looking to find burger bloggers in Riyadh so I simply searched “Burgers Riyadh” I got a mix of both photos and video content but I was able to find more than 100 bloggers from this one search alone.

2. How To Find Micro Influencers For Your Brand On Twitter (X)

Twitter now known as X ıs a powerful social media tool for finding micro influencers. Just like Instagram you can do searches based on Hashtags and keywords on Twitter.

Example Strategy: Search for keywords related to your industry and filter results by the number of retweets and likes. Create a Twitter list of potential influencers and monitor their content and engagement over time.

3. How To Find Micro Influencers For Your Brand On TikTok

If your products carter to a younger audience then TikTok is the way to go for you. TikTok influencers can help you get thousands of eyeballs on your product or service in just a few hours.

The best thing about TikTok is that it will show you results based on your location. This makes it extremely easy for you to find influencers. You can just scroll through your Discover page and you will see many influencers there but if you want to take this a step further you can use TikTok search.

When you search for a keyword on TikTok it will show you results for that keyword in your own country. This makes it extremely easy for you to find micro influencers within your country.

Example Strategy: Search for trending challenges or hashtags in your niche and identify creators with high engagement rates. Use TikTok’s analytics tools to review their performance metrics.

4. Find Micro Influencers From Your Competitors

This is another great way that I tried and it actually gave me a good number of micro influencers related to my niche.

I was promoting a healthy restaurant and I couldn’t find any micro influencers to promote my brand. So what I actually did was that I went into large accounts in my niche and in their followers I searched the keyword “blogger” This gave me a long list of micro influencers who were following that account.

These influencers had a relatively low following but their audience was very much related to my brand. I tried this strategy multiple times with different clients and so far it has seemed to work exceptionally well for me and has been a time saver.

influencer creating content for social media

5. How Do I Find Influencers For My Brand With Tools

There are many tools out there that can help you find micro influencers for your brand. Let’s look at some popular ones here:

· Influence.co

This tool allows you to find micro influencers by using filters such as follower count, location, and engagement rate.

Example Strategy: Filter profiles by your target demographic and analyze their previous collaborations to ensure alignment with your brand values.

· Upfluence

All the influencer marketing platforms have almost the same options so I am not going to explain all of them. Just like influence.co this platform also allows you to narrow down the list of influencers by using different kinds of filters such as location and follower count and engagement rates.

BuzzSumo

This is not an influencer marketing platform rather it’s a platform used to track trends in your industry.

With this tool, you can easily find micro influencers by looking at recent trends. Micro influencers tend to be active with different kinds of challenges. This allows you to find micro influencers that align with your niche and brand.

How to Choose a Micro-Influencer

Now that you have identified the list of potential micro influencers the next time is to evaluate each of them and see which one is the best fit for your brand. Here are some things you should definitely analyze before choosing a micro influencer.

1. Engagement Over Followers

A good following is important for any micro influencer but if those followers are not engaged then you should not be looking to collaborate with that influencer.

If the micro influencer has a lower number of followers but those followers are active and engaging we will suggest you to pick that influencer.

Now you might ask how do I assess the engagement rates of all the micro influencers? If you do it manually that will take you hours. I would suggest you use tools like Ninjalytics. These tools allow you to study Instagram accounts in detail and you can easily find out about the engagements of each influencer.

2. Authenticity of Engagement

Good engagements don’t always mean genuine engagements. I have seen a lot of micro influencers using different tools to increase their engagement.

So after reviewing the engagements of micro influencers through different tools you will have a list of potential influencers. The next step for you will be to manually check the engagements of each influencer especially their comments.

If you see a lot of generic comments like “Cool”, “nice” or “great” then this is a sign to stay away from the micro influencer.

3. Evaluate Content Quality And Relatedness

Content quality and content relatedness is also something really important. Assess if the influencer will be able to portray your brand in a professional way. Does the content from influencer look appealing to the eye?

You don’t want to promote your brand through a micro influencer who does not know how to properly convey the message of your brand.

Content relatedness means how well the audience of the micro influencer aligns with your brand. If the influencer talk about fitness and you are promoting burgers that wouldn’t be a good idea.

Review the influencer’s past posts, stories, and videos. Look for content that matches your brand’s voice, style, and values. Check if they have previously worked with similar brands successfully.

4. Visual and Narrative Quality

Does the micro influencer know how to present brands Infront of people? Review his past collaborations with similar brands and see the engagements on those videos or images to get an idea.

Look for high-resolution images, well-edited videos, and well-written captions that show the professional approach of the micro influencer.

5. Check Authenticity

I don’t trust 99% of the accounts on Instagram. I see way too many micro influencers who have huge following and low engagements and a lot of brands fall for this trap.

People usually buy followers in order to look authentic to their clients and clients end up trusting them most of the time.

You need to make sure that you spend your money in the right place. You can verify the authenticity of a micro influencers followers by using tools like Social Blade to track the influencer’s followers.

If you see any spikes in their followers check if they had a viral video or post on that date if not then you are probably looking at bot or fake followers and you don’t want your brand there.

6. Analyze Audience Demographics

Imagine selling a product in the US and advertising it in India big fail right?

This is exactly why you should be checking the follower demographics before hiring a micro influencer. You want to reach people in the areas where your business serves unless you are targeting the whole world or promoting things like your YouTube channel or blog.

You can request the influencer to share their audience demographics with you before getting into a contract with them.

7. Create An Imaginary Personality

Even if the influencer is in your niche they will not always be the best fit. Let’s suppose your brand is a sophisticated product you want someone with the same style, tone, and dress to convey your message.

Always try to create an imaginary personality of your brand and then assess the influencers based on that. This will allow you to give a cohesive look to your brand and won’t confuse your followers either.

How to Reach Out to Micro-Influencers

We talked about this in detail in our last blog but to give you a summary here is what you should be doing:

Personalize Your Outreach.
Avoid generic messages and craft a personalized outreach message.
Clearly outline what you are proposing and what you expect from the collaboration.
Explain how the collaboration will benefit the influencer.
Use your business email for formal communication and detailed proposals.
Use direct messages on social media platforms for initial contact.
Build a relationship with the micro influencer and engage with their content.
Offer creative freedom to the influencer while giving them some general guidelines.
Work together to brainstorm content ideas that align with your brand.

How to Find Micro-Influencers for Free

Finding micro influencers for free can be difficult as most influencers I have talked to will usually want monetary compensation for their collaboration.

There are several things you can do to shoot your shot. First, reach out to influencers and write a message explaining that you will provide free products to influencer for review and giveaway. While chances are low if you provide products for giveaways some influencers might agree to do so.

Go through your current followers and see if you can find someone with a good following. If they are following you this means they already have a goodwill about your brand. These people are more likely to give you a free promotion.

Instead of micro influencers, you can focus on nano influencers and you will have a better chance at getting them for free to promote your products.

FAQ’s

What is a micro-influencer?

A micro-influencer is a social media user with a following typically between 1,000 and 100,000. They are known for high engagement rates and a strong, niche audience.

How can I find micro-influencers for my brand?

Use social media analytics, influencer databases like Influence.co, and monitor your followers for potential influencers. Engage with their content and offer product exchanges to build relationships.

What should I consider when choosing a micro-influencer?

Look at their engagement rates, content quality, audience demographics, and authenticity. Ensure their values align with your brand and they have genuine interactions with their followers.

Conclusion

So there you have it everything you need to know about how to find micro influencers for your brand and how to negotiate and contact micro influencers.

Whenever you are getting into a contract with a micro influencer make sure that you evaluate their followers, their demographics and content style. You have to always make sure that you find a micro influencer whose audience will be interested in your product.

Make sure that the micro influencer knows your goals with regards to influencer marketing and that the influencer will be able to provide you those results.

Always negotiate rates with micro-influencers. If they don’t agree you always have an option to choose someone else so never rush the process and take time to make decisions.

By following the strategies we highlighted today you can build meaningful connections with influencers and find influencers who will benefit your brand in the long term.

So what are you waiting for? Start your influencer marketing research today and find the best influencer!