Marketing
Kaffa’s Growth Through Strategic Digital Marketing
Client
Kaffa
Location :
Riyadh, Saudi Arabia
Budget :
$1700
Project Timeline :
October 20th - November 30th
Background:
Kaffa approached Atlas Solutions to boost its visibility and in-store sales within the Riyadh region. With a focus on delivering high-quality thobes, Kaffa required a digital transformation to reach a broader audience, generate leads, and establish itself as a trusted local brand.
Website: https://kaffa.sa/
Challenges:
- Limited Digital Presence: Minimal optimization of their Google Business Profile (GMB) reduced their discoverability.
- Low Social Media Engagement: Content lacked the professional appeal to engage potential customers or showcase their expertise.
- No Website Presence: The absence of a website hindered their ability to capture leads and provide a platform for showcasing their offerings.
- Unoptimized Local Targeting: Ads and organic efforts were not tailored for Riyadh’s customer base.
Solutions Delivered:
- Google Business Profile Optimization:
- Enhanced GMB profile with updated business information, high-quality photos, and detailed service descriptions.
- Resulted in keyword rankings increasing by over 200 positions for revenue-generating terms.
- Professional Photoshoot:
- Organized a high-quality photoshoot to capture the uniqueness of Kaffa’s thobes, tailoring craftsmanship, and attention to detail.
- Created an image repository for marketing campaigns and online platforms.
- Social Media Marketing:
- Launched targeted campaigns on Instagram, Twitter, and TikTok to engage local audiences with culturally relevant content.
- Consistently posted content to build brand identity and showcase new offers, leading to higher engagement.
- Facebook Ad Campaign:
- Designed and executed a lead-generation ad campaign on Facebook.
- Within the first 15 days, over 50 qualified leads were captured, significantly increasing customer inquiries.
- Website Design & Development:
- Built a sleek, responsive website with clear service offerings and user-friendly navigation.
- Integrated features like appointment booking and inquiry forms to drive conversions.
Results Achieved:
- Sales Growth:
- Kaffa’s sales increased by an impressive 63% during the campaign period.
- Kaffa’s sales increased by an impressive 63% during the campaign period.
- Improved Call Volume:
- GMB optimizations led to a 70% increase in average calls, driving more footfall to the store.
- GMB optimizations led to a 70% increase in average calls, driving more footfall to the store.
- Keyword Rankings:
- Strategic GMB and SEO efforts boosted rankings by over 200 positions for key revenue-driving terms.
- Strategic GMB and SEO efforts boosted rankings by over 200 positions for key revenue-driving terms.
- Enhanced Social Media Presence:
- Social media platforms became a primary channel for customer engagement, with increased reach and local visibility.
- Social media platforms became a primary channel for customer engagement, with increased reach and local visibility.
- Lead Generation Success:
- Facebook ads delivered over 50 leads within just two weeks of launch.
- Facebook ads delivered over 50 leads within just two weeks of launch.
- Brand Awareness:
- Professional visuals and consistent marketing positioned Kaffa as a trusted and preferred brand for men’s thobes in Riyadh.
