Did you know that Pinterest can drive 33% more traffic than Facebook? If you are trying to figure out how to increase Pinterest traffic then you have just landed on a gold mine.
I was able to increase my Pinterest traffic to over 1 million in just two months and I will help you do the same.
I will show you how to get more reach on Pinterest and get your pins noticed. We will cover everything from optimizing your profile to creating pins that actually make people click.
Let’s get your Pinterest account from a few hundred visits to over a million visits with just a few steps.
How to Increase Pinterest Traffic and Reach
Pinterest reach and traffic are the first steps to getting discovered on the platform and getting those sales or visitors.
If you are a new Pinterest user then you might think that just pinning crazy will get you traffic.
You are not wrong.
But
You are not right either.
There are multiple different things that effect your traffic on Pinterest.
Let’s learn those together.
1. Your Niche On Pinterest
Not every niche will get good traffic on Pinterest. If your niche is something like marketing, web development, or something that is too technical then getting traffic on Pinterest will be difficult.
Pinterest is a visual platform and is popular among females. If you get into niches like clothing ideas, decor ideas, or DIY then you will have a high chance of getting traffic.
Anything related to ideas like cooking, recipes, or clothing will get you high traffic on Pinterest.
Make sure when you are getting into Pinterest you properly research your niche and see if there is a demand for what you are saying or offering.
2. Optimize Your Profile for Maximum Visibility
This is what a lot of people get wrong on Pinterest.
Your pins may be the best but if Pinterest doesn’t understand who they are for you will not get anything.
To let Pinterest know what you are talking about it’s important to optimize your Pinterest profile.
You can do this by placing keywords in the right places.
For example, if your content is about home decor, include terms like “home decor inspiration” or “DIY home projects” in your bio.
If you consistently use certain keywords on your Pinterest boards and profile the algorithm will be able to categorize your content and show it to relevant people.
3. Create Engaging Pins
This one is straight forward if you want people and Pinterest to give you attention you will have to create something that no one has created.
You don’t need to be a professional to create good pins.
Try to use tools like Canva to create engaging designs.
Take some time to study your competitors and see what they are doing.
Find ways to differentiate yourself from them and create better content.
4. Offer Value
If you really want to boost traffic on your Pinterest account then offer value.
What do I mean by this?
Offer a free guide, E-book, or just a free training video in a specific niche.
People love free things and this can result in an increase in traffic on your Pinterest account and website if you have one linked.
5. Master Pinterest SEO
If you want to learn how to get noticed on Pinterest then take some time to learn about Pinterest SEO.
Don’t worry it’s easy.
People often hear about SEO and think this is some kind of skill that will take them years to learn.
It isn’t difficult.
You can find hundreds of videos on YouTube regarding Pinterest SEO.
It took me just one week to learn everything about Pinterest SEO so you can do it too.
When you learn this skill you will be able to create content that gets high traffic on Pinterest.
6. Use Guided Search
You have to create content that people are searching for right?
How do you find that?
You can search for your topic and Pinterest will automatically give you keywords that you can use to get more reach.
Save these suggestions in an Excel sheet and use them throughout your pins. Target one keyword per pin and create multiple pins for each topic.
7. Be consistent
This is a big one if you want to get good traffic on Pinterest.
I was consistent for one month and I was starting to get over 500 impressions per day.
I stopped pinning for a week and BOOM!
All of my traffic disappeared.
Pinterest values fresh content and if they feel like you are not active they won’t promote you.
I am not saying you should go and publish ten pins per day.
Set you own schedule such as one or two pins per day and then stay consistent with it.
8. Keep An Eye On Trends
You can use tools like Pinterest Trends to see which topics are getting more traffic on Pinterest.
Seasonal content like summer, spring, or Christmas are some great opportunities to double your traffic.
If you can create pins about specific topics in your niche that are gaining popularity you can get more reach on Pinterest easily.
9. Use Fresh Content
Many people don’t understand this.
Fresh content isn’t always fresh.
Wait what? What does that mean?
Pinterest can read images and if you are using stock images then chances are other people have used those too.
If the platform finds out that the image has already been used you won’t get much traffic on Pinterest.
So what do you do then?
If you have no other option but to use stock images then I would recommend making changes to the image through Photoshop or Canva.
This will make the images fresh and unique and you will have chance of getting more reach.
Conclusion
So there you go everything you need to know about how to increase Pinterest traffic.
Increasing Pinterest traffic is all about optimizing your profile, creating engaging pins, leveraging boards, mastering Pinterest SEO, and using fresh images.
If you follow these things I guarantee that you will be able to get good traffic on your Pinterest account.
So why wait? Start implementing today and see your results.
FAQ’s
How to Get Noticed on Pinterest?
Create eye-catching pins, use relevant keywords, and post consistently to improve your visibility.
How long does it take to grow on Pinterest?
Growth usually takes 3-6 months with consistent effort and optimization.
Can you grow a Pinterest account in 2024?
Yes, with quality content, SEO, and regular engagement, you can grow on Pinterest in 2024.