Everyone’s talking about Pinterest impressions and you are sitting there thinking what are impressions on Pinterest? Are impressions on Pinterest important? Do they mean you will be successful?
If you are that person then let me give you a hand and help you understand impressions. I am not going to give you a generic definition because you probably have heard that before.
I will give you some examples that will make it totally clear to you that what do impressions mean on Pinterest.
So grab a coffee or your favorite snack and let me educate you about Pinterest.
What Are Impressions on Pinterest?
So what exactly does impression mean on Pinterest? Is it some kind of a magic word or is it just something normal?
Let me put it very simply, Impressions means the number of times your pin have been shown on the screen.
If someone doesn’t click on the pin but they see it on their feed or in their search results it will still be counted as an impression on Pinterest.
Impressions don’t always guarantee good results you could be getting thousands of impressions but if it is from the wrong audience then it won’t benefit you.
For example, you posted a pin about summer outfits. I open Pinterest and immediately that pin is displayed on my feed. Now even if I don’t look at it or click on it Pinterest will consider it as an impression.
Similarly, if I open a board and someone has saved your pin there and I scroll through it this will still be counted as an impression.
In simple words impressions mean the number of times your pin was displayed on someone’s feed, search results or Pinterest boards.
The more impressions your content gets the higher its chances to get more clicks and sales.
How Do Impressions Work on Pinterest?
Ok this can get a bit confusing for some people.
As I said earlier impressions mean how many times your pins appeared in the user’s feed.
Now an important thing to note here is that if one person views or sees your pin 5 times that will be counted as 5 impressions.
For example, you posted a new pin on Pinterest and I saw that pin 10 times and nobody else has seen the pin yet.
You will see 10 impressions under your pin. As a Pinterest marketer, your goal is to get unique impressions.
This means trying to show your pins to different people and not showing it to the same people again and again.
Are Pinterest impressions important?
While impressions on Pinterest are not the only factor of success they are still an important step in success on Pinterest.
Think of it this way. If you are taking stairs you will have to go through the first floor to reach the second.
Just like that, you will have to get impressions on Pinterest to get clicks or sales
If nobody sees your pins how will they know about you?
Impressions will set the tone for your success and you need to get as many of them as possible.
To get more impressions on Pinterest you will need to understand the Pinterest algorithm. Once you have a solid understanding of that impressions will come just like the raindrops from the sun (you don’t have to do anything).
How to View Impressions on Your Pins
You can view Pinterest impressions at two different levels. One is viewing the impressions of your whole Pinterest account and the second is viewing your impressions for specific pins.
Now if you scroll through your Pinterest account you will be able to see impressions of each pin separately.
If you want to see a detailed report of the impressions on pins you can click on them.
Now here click on the see more stats button and you will see complete data regarding your pin impressions.
You can also filter these results by devices. If you want to see where your majority of impressions came from you can select devices like desktop or mobile.
This data is important because it can tell you which pins performed better and at which specific days you were getting higher impressions.
This data can allow you to make informed decisions regarding your future pinning strategy.
How to View Impressions on Your Pinterest Analytics
If you want to see the impressions of your account as a whole then you will need a business account on Pinterest because with a regular Pinterest account, you won’t have access to analytics.
Let me assume that you have a Pinterest business account. The next step for you will be to head over to Pinterest analytics.
If you click on the Pinterest logo at the top left of the screen you will see the analytics in the drop down.
Once you open analytics the first thing you are going to see are impressions.
You can filter your analytics by days such as last 30 days or last 90 days. This will give you an overview of the total impressions on your Pinterest account.
If you scroll further down you will see a graph giving you a day-by-day analysis of your Pinterest impressions.
Below this graph, you can find impression data for your individual pins. So you can view the individual pin data from here or directly from your profile that’s totally up to you.
How to Get Impressions on Pinterest
Getting impressions on Pinterest compared to other online platforms is really easy.
Think of it like a marketer and you will be able to get those impressions.
But what if you are not a marketer? Well, don’t worry I am here to help you.
These are some fundamental things that you need to follow to get more impressions on Pinterest.
The first and most important is Pinterest SEO. Knowing where to find and use keywords will help you get more impressions on Pinterest.
The second is research. I tell this to all my clients never start creating pins until you have studied your competition.
Studying you competitors will help you find a design style or theme that they have been following for a long time.
If they are following it that means it works right? That is a good starting point for you to create pins.
The last but not least of course is consistency. A lot of people get this wrong. They think that posting every single day is consistency.
What I mean by consistency is having a fixed upload schedule. That could be 1 pin a day to 3 – 4 pins week.
You need to follow a schedule to let the algorithm know that you are genuine and you are here for the long term.
Conclusion
So there you have it a complete breakdown of what are impressions and how they work on Pinterest.
Now that you know what does impression mean on Pinterest it’s time for you to start creating those amazing designs and get the attention of your target audience.
Make sure to always monitor your impressions to find the best performing content and then double down on that.
I hope I was able to explain Pinterest impressions in the best way possible!